📄 README.md

PM Skills Marketplace: The AI Operating System for Better Product Decisions

65 PM skills and 36 chained workflows across 8 plugins. Claude Code, Cowork, and more. From discovery to strategy, execution, launch, and growth.

Designed for Claude Code and Cowork. Skills compatible with other AI assistants.

Start Here

New idea? → /discover Need strategic clarity? → /strategy Writing a PRD? → /write-prd Planning a launch? → /plan-launch Defining metrics? → /north-star

If this project helps you, ⭐ the repo.

Why PM Skills Marketplace?

Generic AI gives you text. PM Skills Marketplace gives you structure.

Each skill encodes a proven PM framework — discovery, assumption mapping, prioritization, strategy — and walks you through it step by step. You get the rigor of Teresa Torres, Marty Cagan, and Alberto Savoia built into your daily workflow, not sitting on a bookshelf.

The result: better product decisions, not just faster documents.

How It Works (Skills, Commands, Plugins)

Skills are the building blocks of the marketplace. Each skill gives Claude domain knowledge, analytical frameworks, or a guided workflow for a specific PM task. Some skills also work as reusable foundations that multiple commands share.

Skills are loaded automatically when relevant to the conversation — no explicit invocation needed. If needed (e.g., prioritizing skills over general knowledge), you can force loading skills with /plugin-name:skill-name or /skill-name (Claude will add the prefix).

Commands are user-triggered workflows invoked with /command-name. They chain one or more skills into an end-to-end process. For example, /discover chains four skills together: brainstorm-ideas → identify-assumptions → prioritize-assumptions → brainstorm-experiments.

Plugins group related skills and commands into installable packages. Each plugin covers a PM domain — discovery, strategy, execution, and so on. Installing the marketplace gives you all 8 plugins at once.

Commands use skills. Some skills serve multiple commands. Some skills (like prioritization-frameworks or opportunity-solution-tree) are standalone references that Claude draws on whenever relevant — no command needed.

Commands are designed to flow into each other, matching the PM workflow. After any command completes, it suggests relevant next commands — just follow the prompts.

Installation

Claude Cowork (recommended for non-developers)

Open Customize (bottom-left)
Go to Browse plugins → Personal → +
Select Add marketplace from GitHub
Enter: phuryn/pm-skills

All 8 plugins install automatically. You get both commands (/discover, /strategy, etc.) and skills.

Claude Code (CLI)

# Step 1: Add the marketplace
claude plugin marketplace add phuryn/pm-skills

# Step 2: Install individual plugins
claude plugin install pm-toolkit@pm-skills
claude plugin install pm-product-strategy@pm-skills
claude plugin install pm-product-discovery@pm-skills 
claude plugin install pm-market-research@pm-skills 
claude plugin install pm-data-analytics@pm-skills
claude plugin install pm-marketing-growth@pm-skills
claude plugin install pm-go-to-market@pm-skills
claude plugin install pm-execution@pm-skills

Other AI assistants (skills only)

The skills/*/SKILL.md files follow the universal skill format and work with any tool that reads it. Commands (/slash-commands) are Claude-specific.

Tool	How to use	What works
Gemini CLI	Copy skill folders to `.gemini/skills/`	Skills only
Cursor	Copy skill folders to `.cursor/skills/`	Skills only
Codex CLI	Copy skill folders to `.codex/skills/`	Skills only
Kiro	Copy skill folders to `.kiro/skills/`	Skills only

# Example: copy all skills for Gemini CLI
for plugin in pm-*/; do
  cp -r "$plugin/skills/"* ~/.gemini/skills/ 2>/dev/null
done

Available Plugins

1. pm-product-discovery

Continuous product discovery: ideation, experiments, assumption testing, feature prioritization, Opportunity Solution Trees, and customer interviews.

Skills (13):

brainstorm-ideas-existing — Multi-perspective ideation for existing products (PM, Designer, Engineer)
brainstorm-ideas-new — Ideation for new products in initial discovery
brainstorm-experiments-existing — Design experiments to test assumptions for existing products
brainstorm-experiments-new — Design lean startup pretotypes for new products (Alberto Savoia)
identify-assumptions-existing — Identify risky assumptions across Value, Usability, Viability, and Feasibility
identify-assumptions-new — Identify risky assumptions across 8 risk categories including Go-to-Market, Strategy, and Team
prioritize-assumptions — Prioritize assumptions using an Impact × Risk matrix with experiment suggestions
prioritize-features — Prioritize a feature backlog based on impact, effort, risk, and strategic alignment
analyze-feature-requests — Analyze and categorize customer feature requests by theme and strategic fit
opportunity-solution-tree — Build an Opportunity Solution Tree (Teresa Torres) — outcome → opportunities → solutions → experiments
interview-script — Create a structured customer interview script with JTBD probing questions
summarize-interview — Summarize an interview transcript into JTBD, satisfaction signals, and action items
metrics-dashboard — Design a product metrics dashboard with North Star, input metrics, and alert thresholds

Commands (5):

/discover — Full discovery cycle: ideation → assumption mapping → prioritization → experiment design
/brainstorm — Multi-perspective ideation (ideas|experiments × existing|new)
/triage-requests — Analyze and prioritize a batch of feature requests
/interview — Prepare an interview script or summarize a transcript (prep|summarize)
/setup-metrics — Design a product metrics dashboard

Examples:

Skills:

What are the riskiest assumptions for our AI writing assistant idea?
Help me build an Opportunity Solution Tree for improving user activation
Prioritize these 12 feature requests from our enterprise customers [attach CSV]

Commands:

/discover AI-powered meeting summarizer for remote teams
/brainstorm experiments existing — We need to reduce churn in our onboarding flow
/interview prep — We're interviewing enterprise buyers about their procurement workflow

2. pm-product-strategy

Product strategy, vision, business models, pricing, and macro environment analysis. Covers the full strategic toolkit from vision crafting through competitive landscape scanning.

Skills (12):

product-strategy — Comprehensive 9-section Product Strategy Canvas (vision → defensibility)
startup-canvas — Startup Canvas combining Product Strategy (9 sections) + Business Model — an alternative to BMC and Lean Canvas for new products
product-vision — Craft an inspiring, achievable, and emotional product vision
value-proposition — 6-part JTBD value proposition (Who, Why, What before, How, What after, Alternatives)
lean-canvas — Lean Canvas business model for startups and new products
business-model — Business Model Canvas with all 9 building blocks
monetization-strategy — Brainstorm 3–5 monetization strategies with validation experiments
pricing-strategy — Pricing models, competitive analysis, willingness-to-pay, and price elasticity
swot-analysis — SWOT analysis with actionable recommendations
pestle-analysis — Macro environment: Political, Economic, Social, Technological, Legal, Environmental
porters-five-forces — Competitive forces analysis (rivalry, suppliers, buyers, substitutes, new entrants)
ansoff-matrix — Growth strategy mapping across markets and products

Commands (5):

/strategy — Create a complete 9-section Product Strategy Canvas
/business-model — Explore business models (lean|full|startup|value-prop|all)
/value-proposition — Design a value proposition using the 6-part JTBD template
/market-scan — Macro environment analysis combining SWOT + PESTLE + Porter's + Ansoff
/pricing — Design a pricing strategy with competitive analysis and experiments

Examples:

Skills:

Compare Lean Canvas vs Business Model Canvas vs Startup Canvas for my marketplace startup
Design a value proposition for our AI writing assistant targeting non-native English speakers
Run a Porter's Five Forces analysis for the project management SaaS market

Commands:

/strategy B2B project management tool for agencies
/business-model startup — AI writing tool for non-native English speakers
/value-proposition SaaS onboarding tool for enterprise customers

3. pm-execution

Day-to-day product management: PRDs, OKRs, roadmaps, sprints, retrospectives, release notes, pre-mortems, stakeholder management, user stories, and prioritization frameworks.

Skills (15):

create-prd — Comprehensive 8-section PRD template
brainstorm-okrs — Team-level OKRs aligned with company objectives
outcome-roadmap — Transform a feature list into an outcome-focused roadmap
sprint-plan — Sprint planning with capacity estimation, story selection, and risk identification
retro — Structured sprint retrospective facilitation
release-notes — User-facing release notes from tickets, PRDs, or changelogs
pre-mortem — Risk analysis with Tigers/Paper Tigers/Elephants classification
stakeholder-map — Power × Interest grid with tailored communication plan
summarize-meeting — Meeting transcript → decisions + action items
user-stories — User stories following the 3 C's and INVEST criteria
job-stories — Job stories: When [situation], I want to [motivation], so I can [outcome]
wwas — Product backlog items in Why-What-Acceptance format
test-scenarios — Test scenarios: happy paths, edge cases, error handling
dummy-dataset — Realistic dummy datasets as CSV, JSON, SQL, or Python
prioritization-frameworks — Reference guide to 9 prioritization frameworks (Opportunity Score, ICE, RICE, MoSCoW, Kano, etc.)

Commands (10):

/write-prd — Create a PRD from a feature idea or problem statement
/plan-okrs — Brainstorm team-level OKRs
/transform-roadmap — Convert a feature-based roadmap into outcome-focused
/sprint — Sprint lifecycle (plan|retro|release)
/pre-mortem — Pre-mortem risk analysis on a PRD or launch plan
/meeting-notes — Summarize a meeting transcript into structured notes
/stakeholder-map — Map stakeholders and create a communication plan
/write-stories — Break features into backlog items (user|job|wwa)
/test-scenarios — Generate test scenarios from user stories
/generate-data — Create realistic dummy datasets

Examples:

Skills:

Which prioritization framework should I use for a 50-item backlog?
Map our stakeholders for the platform migration project
What's the difference between Opportunity Score, ICE, and RICE?

Commands:

/write-prd Smart notification system that reduces alert fatigue
/sprint retro — Here are the notes from our last sprint
/write-stories job — Break down the "team dashboard" feature into job stories

4. pm-market-research

User research and competitive analysis: personas, segmentation, journey maps, market sizing, competitor analysis, and feedback analysis.

Skills (7):

user-personas — Create refined user personas from research data
market-segments — Identify 3–5 customer segments with demographics, JTBD, and product fit
user-segmentation — Segment users from feedback data based on behavior, JTBD, and needs
customer-journey-map — End-to-end journey map with stages, touchpoints, emotions, and pain points
market-sizing — TAM, SAM, SOM with top-down and bottom-up approaches
competitor-analysis — Competitor strengths, weaknesses, and differentiation opportunities
sentiment-analysis — Sentiment analysis and theme extraction from user feedback

Commands (3):

/research-users — Build personas, segment users, and map the customer journey
/competitive-analysis — Analyze the competitive landscape
/analyze-feedback — Sentiment analysis and segment insights from user feedback

Examples:

Skills:

Estimate TAM/SAM/SOM for an AI code review tool in the US market
Create a customer journey map for our e-commerce checkout flow
Segment these survey respondents by behavior and needs [attach CSV]

Commands:

/research-users We have interview data from 12 users of our fitness app
/competitive-analysis Figma competitors in the design tool space
/analyze-feedback Here's 200 NPS responses from Q4 [attach file]

5. pm-data-analytics

Data analytics for PMs: SQL query generation, cohort analysis, and A/B test analysis.

Skills (3):

sql-queries — Generate SQL from natural language (BigQuery, PostgreSQL, MySQL)
cohort-analysis — Retention curves, feature adoption, and engagement trends by cohort
ab-test-analysis — Statistical significance, sample size validation, and ship/extend/stop recommendations

Commands (3):

/write-query — Generate SQL queries from natural language
/analyze-cohorts — Cohort analysis on user engagement data
/analyze-test — Analyze A/B test results

Examples:

Skills:

How large a sample do I need for 95% confidence with a 2% MDE?
What retention metrics should I track for a subscription app?

Commands:

/write-query Show me monthly active users by country for Q4 2025 (BigQuery)
/analyze-test Here are the results from our checkout flow A/B test [attach CSV]
/analyze-cohorts Weekly retention for users who signed up in January vs February

6. pm-go-to-market

Go-to-market strategy: beachhead segments, ideal customer profiles, messaging, growth loops, GTM motions, and competitive battlecards.

Skills (6):

gtm-strategy — Full GTM strategy: channels, messaging, success metrics, and launch plan
beachhead-segment — Identify the first beachhead market segment
ideal-customer-profile — ICP with demographics, behaviors, JTBD, and needs
growth-loops — Design sustainable growth loops (flywheels)
gtm-motions — Evaluate GTM motions and tools (product-led, sales-led, etc.)
competitive-battlecard — Sales-ready battlecard with objection handling and win strategies

Commands (3):

/plan-launch — Full GTM strategy from beachhead to launch plan
/growth-strategy — Design growth loops and evaluate GTM motions
/battlecard — Create a competitive battlecard

Examples:

Skills:

What's the best beachhead segment for a developer productivity tool?
Design a growth loop for a B2B SaaS with a freemium tier
Define our ICP for an AI-powered HR screening platform

Commands:

/plan-launch AI code review tool targeting mid-size engineering teams
/battlecard Our CRM vs Salesforce for the SMB market
/growth-strategy Two-sided marketplace for connecting freelancers with startups

7. pm-marketing-growth

Product marketing and growth: marketing ideas, positioning, value proposition statements, product naming, and North Star metrics.

Skills (5):

marketing-ideas — Creative, cost-effective marketing ideas with channels and messaging
positioning-ideas — Product positioning differentiated from competitors
value-prop-statements — Value proposition statements for marketing, sales, and onboarding
product-name — Product name brainstorming aligned to brand values and audience
north-star-metric — North Star Metric + input metrics with business game classification

Commands (2):

/market-product — Brainstorm marketing ideas, positioning, value props, and product names
/north-star — Define your North Star Metric and supporting input metrics

Examples:

Skills:

Brainstorm 5 positioning angles that differentiate us from Notion
What's a good North Star Metric for a two-sided marketplace?
Generate value prop statements for our sales team's pitch deck

Commands:

/market-product B2B analytics dashboard for e-commerce managers
/north-star Two-sided marketplace connecting freelancers with clients

8. pm-toolkit

PM utilities beyond core product work: resume review, legal documents, and proofreading.

Skills (4):

review-resume — PM resume review and tailoring against 10 best practices (XYZ+S formula, keywords, structure)
draft-nda — Non-Disclosure Agreement with jurisdiction-appropriate clauses
privacy-policy — Privacy policy covering GDPR/CCPA compliance
grammar-check — Grammar, logic, and flow checking with targeted fixes

Commands (5):

/review-resume — Comprehensive PM resume review
/tailor-resume — Tailor a resume to a specific job description
/draft-nda — Draft an NDA
/privacy-policy — Draft a privacy policy
/proofread — Check grammar, logic, and flow

Examples:

Skills:

Review my PM resume against best practices [attach PDF]
Check this product announcement for grammar and clarity

Commands:

/review-resume [attach your PM resume]
/tailor-resume [attach resume + paste job description]
/proofread Here's the draft of our Q1 investor update

About

This marketplace evolves with product practice and AI capabilities.

Selected skills based on the work of:

Teresa Torres — Continuous Discovery Habits
Marty Cagan — INSPIRED and TRANSFORMED
Alberto Savoia — The Right It
Dan Olsen — The Lean Product Playbook
Roger L. Martin — Playing to Win
Ash Maurya — Running Lean
Strategyzer — Business Model Generation and Value Proposition Design
Christina Wodtke — Radical Focus
Anthony W. Ulwick — Jobs to Be Done
Alistair Croll & Benjamin Yoskovitz — Lean Analytics
Sean Ellis — Hacking Growth
Maja Voje — Go-To-Market Strategist

Curated by Paweł Huryn from The Product Compass Newsletter.

Contributing

See CONTRIBUTING.md.

Known Issue on Windows

If your Cowork is unstable and can't start a VM (claude-code/issues/27010), try:

$action = New-ScheduledTaskAction -Execute "powershell.exe" -Argument "-WindowStyle Hidden -Command `"if ((Get-Service CoworkVMService).Status -ne 'Running') { Start-Service CoworkVMService }`""

$trigger = New-ScheduledTaskTrigger -RepetitionInterval (New-TimeSpan -Minutes 1) -Once -At (Get-Date)

$settings = New-ScheduledTaskSettingsSet -AllowStartIfOnBatteries -DontStopIfGoingOnBatteries

Register-ScheduledTask -TaskName "CoworkVMServiceMonitor" `
  -Action $action `
  -Trigger $trigger `
  -Settings $settings `
  -RunLevel Highest `
  -User "SYSTEM"

It solves 90% of the issues on Windows. The remaining 10%: open services.msc > start "Claude" service manually

License

MIT — see LICENSE.